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The 90/90/1 and 60/10 rules for weaponizing your focus
💡 Guard your attention with rules like 90/90/1 and 60/10 — in a distracted world, sustained focus is the true competitive edge.
Sharma argues that in a world engineered to distract you, focus has become the new IQ. He offers concrete tactics to protect it. The 90/90/1 Rule says: for the next 90 days, spend the first 90 minutes of your workday on your single most important project — the one that will most move your mission forward. Before email, before meetings, you attack what matters most.
Within work blocks he prescribes the 60/10 Method: work with total concentration for 60 minutes, then recover for 10 (walk, hydrate, breathe) before the next block — a rhythm that mirrors the Twin Cycles at a smaller scale. He also urges building a Tight Bubble of Total Focus, deliberately sealing yourself off from phones, news, and trivial inputs so your attention stays undivided.
Underlying all of it is his idea of Capitalization IQ — the discipline of converting your raw talent into real results by refusing to squander your gifts on distraction.
Source: The 5AM Club — Robin Sharma